RUN THIS FREE TEST ON YOUR PLUMBING WEBSITE RIGHT NOW. YOU'LL BE SHOCKED.
Google has a free tool that scores your website's mobile speed. Most plumber sites fail miserably. Run the test and see where you stand.
I'm about to ruin your afternoon.
But in a good way. Like finding out your truck has a slow leak before it blows out on the highway.
There's a free tool from Google called PageSpeed Insights. It takes about 10 seconds to use. And it will tell you exactly how fast (or how painfully slow) your plumbing website is on mobile.
Go to [pagespeed.web.dev](https://pagespeed.web.dev/). Type in your website URL. Hit enter.
I'll wait.
Grabs popcorn.
What Did You Score?
If you scored above 90, congratulations. You're in the top 5% of plumber websites. Seriously. Buy yourself a beer.
If you scored between 50 and 89, you're average. Not terrible, but there's room to improve. And "average" doesn't win in a competitive market.
If you scored below 50...
Yeah. We need to talk.
The average plumber website we audit scores between 25 and 45 on mobile. That's a failing grade by any measure. And it's costing you real money.
Why Your Mobile Score Matters More Than Anything
Here's the thing most plumbers don't know.
Over 80% of people searching for a plumber are doing it on their phone. They've got a burst pipe, a flooded basement, or a toilet that won't stop running. They grab their phone. They Google it.
If your website takes 6 seconds to load on their phone, they're gone. They've already called the next guy whose site loaded in 2 seconds.
Google knows this. That's why mobile page speed is a direct ranking factor. Slow site = lower rankings = fewer people even finding you in the first place.
It's a double whammy. You rank lower AND the people who do find you leave because the site is slow.
Might as well not have a website at all.
What's Making Your Site So Slow?
Nine times out of ten, it's one (or more) of these culprits:
### 1. Unoptimized Images
You took a bunch of photos with your iPhone and uploaded them directly to your website. Each one is 4 to 8 megabytes. Your homepage alone might have 30+ megabytes of images trying to load.
That's like trying to push a watermelon through a garden hose. Read our image compression guide for the easy fix.
### 2. Cheap Hosting
If you're paying $3/month for web hosting, you're getting $3/month worth of server speed. Here's our full guide to website hosting for plumbers. Shared hosting crams your site onto a server with hundreds of other websites.
Your site is fighting for resources like a plumber at a supply house during a shortage.
### 3. Too Many Plugins (WordPress Sites)
If your site is on WordPress and you've got 25+ plugins installed, every single one adds code that has to load. Some of them are running scripts you don't even need.
It's like carrying 50 tools to a job that only needs a wrench.
### 4. No Caching
Caching stores a version of your site so it loads faster on repeat visits. Without it, your site rebuilds from scratch every single time someone visits.
### 5. Bulky Code
If your nephew or some cheap freelancer built your site, there's probably a ton of bloated, unnecessary code running behind the scenes. Animations you don't need. Fonts you're not using. JavaScript libraries doing nothing.
The Quick Fixes
Some of these you can do yourself. Some need a pro. Here's the breakdown.
DIY fixes: - Compress your images using squoosh.app or tinypng.com (free) - Delete plugins you're not using (WordPress) - Switch to a faster hosting provider ($10-20/month makes a huge difference)
Pro fixes: - Code optimization and minification - Proper caching setup - CDN implementation (serves your site from servers closer to your visitors) - Converting images to WebP format - Lazy loading (images load only when the visitor scrolls to them)
The difference between a 30 score and a 90+ score is often a few hours of professional optimization. That's it. A few hours of work for a permanently faster website.
What a Fast Site Gets You
Let me tell you about Carlos in San Antonio.
His plumber website scored a 28 on PageSpeed Insights. Twenty-eight. His site took 8.3 seconds to load on mobile.
We rebuilt his site on a modern, fast platform. Optimized every image. Clean code. Proper hosting.
His new score? 94.
His load time dropped from 8.3 seconds to 1.8 seconds.
Within 60 days, his organic traffic increased by 42%. His bounce rate (the percentage of people who leave immediately) dropped from 71% to 34%.
Most importantly, his calls went up. Because people could actually use his website now.
The Bottom Line
Your website speed isn't a vanity metric. It's not some nerd number that only web developers care about.
It directly affects how many people find you on Google and how many of those people actually call you.
Run the test. Look at the number. If it's bad, now you know.
And knowing is the first step.
Want Us to Fix It?
Look, you didn't become a plumber to learn about image compression and JavaScript minification. That's our job.
Get your free website audit and we'll run a full speed analysis on your site, tell you exactly what's slowing it down, and show you how to fix it.
Every plumbing website we build scores 90+ on PageSpeed Insights. That's not a goal. That's a guarantee.
P.S. Go run the test right now. pagespeed.web.dev. I'm serious. And when you see that ugly red number staring back at you, remember... we can fix that. Fast sites get more calls. Slow sites get skipped. It really is that simple.